Effective Marketing

Learn about effective ways to market a childcare program.

Enrollment Management

Come learn more about enrollment marketing.

Community Marketing

The community must have a marketing plan.

About the course

A successful early childhood program does not rely on chance to attract and retain families. It uses a thoughtful marketing plan that communicates the program's value, builds strong community relationships, and creates a positive reputation. This training provides an introduction to the essential components of a basic marketing plan designed specifically for child care directors and administrators.

Dr. Rhonda Crabbs

Rhonda Crabbs is an early childhood education leader, trainer, and curriculum specialist with extensive experience supporting educators, children, and families across Texas. She is the founder of Shade Tree Learning, an organization dedicated to providing high-quality professional development, CDA support, and leadership training for early childhood professionals. Through Shade Tree Learning, Dr. Crabbs offers instructor-led webinars, director credential programs, curriculum support, and practical training designed to strengthen early childhood programs and empower educators.

Curriculum

5 Chapters · 19 Lessons

    1. (Included in full purchase)

      What is Management?

    2. (Included in full purchase)

      What is Marketing?

    3. (Included in full purchase)

      The Director's Role

    1. (Included in full purchase)

      Planning

    2. (Included in full purchase)

      Organizing

    3. (Included in full purchase)

      Leading

    4. (Included in full purchase)

      Controlling

    5. (Included in full purchase)

      Management Skills

    1. (Included in full purchase)

      Budgeting

    2. (Included in full purchase)

      Enrollment Management

    3. (Included in full purchase)

      Staffing

    4. (Included in full purchase)

      Supplies and Inventory

    5. (Included in full purchase)

      Risk Management

    1. (Included in full purchase)

      Understanding Your Market

    2. (Included in full purchase)

      Branding Your Program

    3. (Included in full purchase)

      Marketing Materials

    4. (Included in full purchase)

      Digital Marketing

    5. (Included in full purchase)

      Community Marketing

    1. (Included in full purchase)

      Quiz

Basic Marketing

Participants will learn how to identify their target market, understand the needs of families within their community, and develop marketing strategies that support enrollment growth.

$20.00

Enroll now