Marketing and Family Engagement

Learn how effective marketing, excellent customer service, and strong family relationships increase enrollment and retention.

Leadership and Employee Development

Explore strategies for hiring, engaging, developing, and retaining high-quality employees while creating a positive workplace culture.

Business Planning and Continuous Improvement

Learn about SMART goals, measure organizational success, evaluate performance, and implement continuous improvement strategies to support long-term program growth and sustainability.

About the course

This course provides early childhood leaders with the knowledge and skills needed to successfully manage and grow a high-quality child care program. Participants will learn effective strategies for family marketing, customer service, employee recruitment and retention, leadership, financial management, and business planning. The training also explores goal setting, workplace culture, internal marketing, and methods for measuring organizational success through key performance indicators. Directors will gain practical tools for improving enrollment, strengthening family and employee relationships, and creating systems for continuous improvement. By the end of the course, participants will be prepared to lead their programs with confidence, professionalism, and a commitment to long-term organizational excellence.

Dr. Rhonda Crabbs

Rhonda Crabbs is an early childhood education leader, trainer, and curriculum specialist with extensive experience supporting educators, children, and families across Texas. She is the founder of Shade Tree Learning, an organization dedicated to providing high-quality professional development, CDA support, and leadership training for early childhood professionals. Through Shade Tree Learning, Dr. Crabbs offers instructor-led webinars, director credential programs, curriculum support, and practical training designed to strengthen early childhood programs and empower educators.

Curriculum

5 Chapters · 15 Lessons

    1. (Included in full purchase)

      First Impressions

    2. (Included in full purchase)

      Communication

    3. (Included in full purchase)

      Building Relationships

    4. (Included in full purchase)

      Retaining Families

    1. (Included in full purchase)

      Great Employees and Marketing

    2. (Included in full purchase)

      Hiring Great Employees

    3. (Included in full purchase)

      Employee Engagement

    4. (Included in full purchase)

      Positive Workplace Culture

    5. (Included in full purchase)

      Internal Marketing

    1. (Included in full purchase)

      SMART Goals

    2. (Included in full purchase)

      Marketing Calendar

    3. (Included in full purchase)

      Measuring Success

    4. (Included in full purchase)

      Continuous Improvement

    1. (Included in full purchase)

      Conclusion

    1. (Included in full purchase)

      Quiz

Business class

Be prepared to lead their programs with confidence, professionalism, and a commitment to long-term organizational excellence.

$20.00

Enroll now